Q Magazine Double Page Spread Analysis

• On the double page spread of Q magazine there are two photos on these pages. The main photo is of the featured band Oasis, this featured article is the main article of the magazine that has been published on the front cover. This photo is of the band at a younger age in 1995, this would tell us that this article is for an older generation, to read and gain information about the band. In the photo all of the men from Oasis are wearing the same outfits, with the same objects around them. This effect of the men wearing the same outfits indicates that they want to show that they are a band and are all the same. Also the fact that they are all sitting down in deck chairs and watching TV tells us that these men are normal people and like to live normal lives, even if they are famous. Considering this, the effect of them sitting in the beach adds a quirky sense to it, showing that they love the beach just like everyone else in this world. The photo has been placed at the top of the right hand side of the second page, and goes partly across the first page. The photo has been laid out like this to fill more than one quarter of the double page spread to show the importance of the band status.

• The whole double page spread has been placed within a boarder. Throughout the 20 page spread there is a border surrounding the article. This is to show a specific house style and effectively organises the article making it look neat and compresses the stand first onto a text box to shoe organisation of the article. However, the two photographs used on the double page spread have been placed to overhang the border. The main article photo overhangs the top of the border, this is effective as it creates a unique style of organisation from the conventions of the text, colour and layout and the photographs used, and this is effectively used throughout the 20 page spread. This links back to a unique and different house style this main featured article has been given that is different to the rest of Q magazine. This article demographic would appeal to an older generation as it is organised and has a soft and clam style and tone to the article. The double page spread is also about a famous and older generation band called Oasis, which would encourage middle aged people to be interested in this magazine and would appeal to mixed gender.

• In the bottom left hand corner there is a smaller picture of fans cheering for Oasis at one of their concerts in 1996 when they hit their peak. This image shows how people loved Oasis and cheered them on. It shows that their fans are extremely important to them for making their fame happen, and taking off their career. The effect of placing this photo at the bottom of the page makes it seem as if they are looking directly up to the other image across the page to see Oasis. This makes us see Oasis in a different light as if they are almost idols to worship.  

• For the conventions of the double page spread there is a specific theme to the article. On the top right hand side there, a filler has been used. This filler is used throughout the 20 page spread of the featured main article. This shows that this article has its own specific house style as it is continuously used on the 20 page spread. The article has a specific colour scheme matching the front cover, as this is that main feature article. The colour scheme is red, black and white. This is also a part of the house style of the main article.

• The typography and style of text has been repeated and is the same as the typography on the front cover. This is another house style that has been frequently used throughout the 20 page spread. This typography is to show the brand identity of the article and the band, linking all of them together. The stand first has been spread evenly in columns across the double page spread. The stand first too is aligned and is positioned immediately under the headline, and placed into columns. Nonetheless it is clear it is a separate piece of text forms both the headline and the main body of text because visually the size of font is different. The stand first uses the black text to ensure it stands out. The stand first effectively introduces the reader to what the feature is about. The article starts off with a drop cap which is used to enhance the article and is also called an initial and is a letter at the beginning of a word, a chapter, or a paragraph that is larger than the rest of the text. Initial caps, by their size or design attract the eye of the reader. They signal the start of a story or a change in focus. In long articles or predominantly text publications they provide a visual break. This is one of the conventions in the double page spread being shown to the reader.  Another convention Q magazine have embodied in their article is structurally separating the text into columns, 6 to be precise. These columns appear to be distorted in places because Q has used things such as pull-out quotes and photographs to cut into columns of text. Again this makes the page visually more appealing to the reader and less intimidating to read. The columns are also laid out in an organised way which would appeal to the reader as well. The decision to the break up the article with things such as drop caps, and pull quotes etc. visually attracts the more low-brow demographic to read their magazine. 

Rolling Stone Contents Page Analysis

• The headline for the contents page is in a big, bold font, in white with the effect of a shadow. This makes the headline stand out against the background. This typography almost makes the text look as if it coming off the page. Underneath the contents headline, there is the magazine brand name and the date it was published in order to inform the reader. It has been placed in a red box to suit the colour scheme of red, black and white.
• The justification on the first contents page is flushed right. The effect of the text being flushed right allows the picture on the contents page to stand out. The page is organised and has the text on the right and the images on the lfet. On the second page the text has also been flushed right but has also got a small amount of text flushed left as well.
• The contents page continues Rolling Stones magazine house style by following with the professional looking colour scheme of red, white and black with the occasional bright colours to indicated page numbers reference. The page uses quite basic fonts those similar to the front cover (continuing the house style) however, it does incorporate some different ones to make that particular language stand out more.
• Rolling Stone magazine uses a style of columns and lines in a certain way to make it attractive and eye catching for the reader. It makes the double page contents look neat and organised, yet appealing to the customer or reader. These columns are separated by lines within the columns to define the clear articles that are being shown on the contents page. The lines break up the articles giving another different format that allows the entire contents page to work and fit together. The organisation of the format of the lines allows the different articles to work together on two pages, but also separates the different articles, texts and pictures. Both these formats allow the double page to work together, even thought they are not next to each other.
• Date and issue of the magazine are included on this page. This is repeated through other issues of the magazine to inform the reader. This is effective as it is informative and sets out a professional feel to the magazine. This is important that this is included so people can find the issue they are looking for. Where the date and issue are laid out they are in an obvious place for the reader to find the date and issue number, making the set out of the page clear and organised, as well as including the website and page number on the contents page.
• The contents page is set out in a neat and organised way. All the colours and text link with each other. Rolling Stone magazine is a good example of a conventional music magazine in the sense it uses columns and good structure of text making it organised. The typography and the conventions of the colours are the same as the front cover.
• The contents page includes page reference numbers. These are in bold fonts and in red and black colours to make the page reference numbers and the headings stand out. This connotes that this can push the importance of the main articles they are promoting in the contents page. There are several photos about the chosen articles with text on the contents page. One of the photos are making eye contact with the reader, making the article personal, but can also make it feel quite intimidating. The effect of the direct eye contact makes the reader take an interest into their article so you want to read it. The other image of Amy Winehouse shows her looking into a mirror at herself, making us know that this article is all about her and how personal it is. The effect of using different images showing one with direct eye contact, another without, and another of a cartoon allows a variety of different photos and formats.
• The second contents page includes a lot of information about the brand of the magazine giving readers lots of extra information. The effect of this shows that they are a magazine brand that puts a lot to their customers and wants to show the success of their brand of magazine. 

Mojo Magazine Contents Page Analysis

• The headline for the contents page is in a big, bold font, in white with the effect of a shadow. This makes the headline stand out against the background. This typography almost makes the text look as if it coming off the page. Underneath the headline there is almost a form of sarcasm and joking going on. Mojo magazine have shown how big their magazine brand is by telling us that they sell in “LONDON . MEMPHIS . EAST WICKHAM”.  The fact that they are big in London and Memphis shows that they are an international brand, promoting their magazine even more. However, when they have said East Wickham, this is more or less them joking about that they sell their magazine in even the smallest towns like East Wickham. This is a strange affect and overall I’m not s sure why they have decided to do this and put it into their magazine. 

• The justification on the first contents page is flushed right. The effect of the text being flushed right allows the picture on the contents page to stand out. The page is organised and has a lot of negative space so the picture stands out in a more obvious way. On the second page the text has also been flushed right but has also been placed directly at the bottom of the page.
• The contents page house style of Mojo magazine is mainly line structured and very three dimensional based. There a lot of lines and structured boxes on the contents page. The text box covering the feature articles and the main cover story, on the first contents page, have a three dimensional flick to make the information stand out and link in with the house style of a 3D theme. The typography of the front cover and the contents page are the same. This shows a consistent theme to help identify and promote the brand. The first contents age is very organised and laid out in a specific way. This is to show organisation and show that it is not a very busy page. This could be so it shows the importance of these main feature articles for the magazine, and how they should be put with very other little text other than the features so customers can easily find them. Again on the second page the typography is the same as the first contents page and the front cover. There is also three dimensional text of a headline of the brand Mojos name. The effect of using the same typography for the headlines as the same for the masthead is to identify the brand more easily. It fits in with the specific house style and also shows how organised and smart this magazine is. However, on the second contents page it is busier and there is less negative space. This page includes more pictures advertising the regular articles within the magazine. These pictures are bright and busy and contrast to the black and white picture on the first contents page. Both the contents pages would appeal to an older audience as it show organisation and advertises older generation music artists.
• Date and issue of the magazine are included on this page. This is repeated through other issues of the magazine to inform the reader. This is effective as it is informative and sets out a professional feel to the magazine. This is important that this is included so people can find the issue they are looking for. Where the date and issue are laid out they are in an obvious place for the reader to find the date and issue number, making the set out of the page clear and organised.
• In the featured photo on the contents page there is a sense of noise created. The picture has been put in black and white as well, giving this the effect of an older generation. The fuzzy noise like quality of it and the black and white effect tell us that we know that Bob Marley is an old music artist and the black and white effect indicates that this is an old picture of him from when he was younger. This is so we know that this magazine is of older legendary music artists, and will appeal to a target market of older generations. On the second contents page, it includes 8 photos. This gives a sense of busyness and shows that there is a lot of information for people to read. The images are cropped for effect and scattered across the page to fill the page. The effect of the cropped images allows a variety of different photos and formats, and also makes an effect of the cropped image jumping off the page.
• The conventions of the colour on the first contents page stick to three colours. These colours are black, red and white. The effect of the red with the black and white allows the red to stand out. The pieces in red on the page include subheadings, page reference numbers, and a double line enclosing the date and issue. This allows customers to easily identify what information they are looking for. The effect of the page reference numbers in red and bold and separated from the text, as if they were bullet points, show that the magazine designer set out this in an organised and formal way to easily identify page reference number to go into the contents page. The colours on the second contents page are mixed and have many colours that work together. The main colours used are red, black, blue and white. This shows the idea of a busy page and also creates a sense of organisation and disorganisation.
• On the first contents page the magazine uses a sell to inform and promote the legendary Bob Marley. Bob Marley is recognised music icon all around the world, so an article about him will want people to buy this magazine and read about his article. This sell also links in with the one picture used that fills the whole background of Bob Marley. These both promote the article and the magazine brand wanting more people to buy this magazine.

Q Magazine Contents Analysis

• The contents page continues Q’s magazine house style by following with the professional looking colour scheme of red, white and black with the occasional bright colours to indicated page numbers reference. The page uses quite basic fonts those similar to the front cover (continuing the house style) however, it does incorporate some different ones to make that particular language stand out more. The main contents bit consistently uses a basic ‘Arial’ font for the page numbers and the name of the artist and ‘Times New Roman’ for the extended description. It then uses different fonts for the review section connoting that that information is separate to the main contents.

• The contents page makes use of the first running head which includes the colour scheme and the ‘Q’ emblem of the magazine. Looking through the entire magazine I see that the running head is a consistent asset of the house style as one appears on nearly every page. The purpose of a running head is to define the article in the form of a title. This connotes that Q magazine wants to portray an informative tone to their audience. It would also be important for Q to have this running head and a strong sense of house style so their audience can easy identify what they are reading with Q magazine.
• Q magazine uses a style of columns in a certain way to make it attractive and eye catching for the reader. It makes the double page contents look neat and organised, yet appealing to the customer or reader. These columns are separated by lines within the columns to define the clear articles that are being shown on the contents page. The lines break up the articles giving another different format that allows the entire contents page to work and fit together. The organisation of the format of the lines allows the different articles to work together on two pages, but also separates the different articles, texts and pictures. Both these formats allow the double page to work together.
• The contents page includes 10 featured articles with their page reference numbers. These are in bold fonts and in bright bold colours to make the page reference numbers stand out. This connotes that these bold colours can push the importance of the main articles they are promoting in the contents page. There are several photos about the chosen articles with text on the contents page. Most of the photos are making eye contact with the reader, making the article personal, but can also make it feel quite intimidating. The effect of the direct eye contact makes the reader take an interest into their article so you want to read it. The images are cropped for effect and scattered across the page to fill the double page contents. The effect of the cropped images allows a variety of different photos and formats, and also makes an effect of the cropped image to look as if it is jumping off the page.
• Date and issue of the magazine are included on this page. This is repeated through other issues of the magazine to inform the reader. This is effective as it is informative and sets out a professional feel to the magazine. This is important that this is included so people can find the issue they are looking for. Where the date and issue are laid out they are in an obvious place for the reader to find the date and issue number, making the set out of the page clear and organised.
• The contents page is set out in a neat and organised way. All the colours and text link with each other. Q magazine is a good example of a conventional music magazine in the sense it uses columns and good structure of text making it organised. However, over lapping images slightly relaxes the structured convention making the magazine less serious and have a more sensationalist tone, showing the house style of the magazine. The typography and the conventions of the colours are the same as the front cover.

Rolling Stone Front Cover Analysis

• Rolling Stone magazine masthead is placed behind the feature article photo as it is such a well-known brand and is a recognisable masthead. The masthead is bold and has been used in a large font style, and has been placed at the top of the page, always positioned directly centre in the middle. The colour and the font of the masthead are recognisable to Rolling Stone Company, and are effective and catching to the customer/reader. The justification of the masthead is effective as it being directly in the middle at the top of the page catches the reader’s attention of the masthead. Placing the masthead in red with a white boarder and a black drop shadow makes a 3D effect. This helps make it stand out as if it is coming off the page, implying a real importance about the magazine company.
• However the main feature article photo has been placed in front of the masthead. The feature article photo is of a band called The Sheepdogs. Placing the feature article photo in front of the masthead creates a sense of importance about The Sheepdogs in which the readers have to look at their article. The photo is more unconventional than conventional as there ae four people in the image. However, linking back to the importance of the band, another thing that shows this is the angle in which the photo has been taken at. The low angled shot allows the reader to almost look up to them. With the band making direct eye contact it enforces a more inviting feel for the readers. The feature article photo is a clear image with no sense of noise to it what so ever, making it look appealing. Also giving a sense of new rock and roll age in a new generation.
• The cover lines have been flushed left on the front cover. This is effective and is good for the readers as people read from left to right, and so this is easier for customers to read and makes it conventional. The cover lines have been placed in a large white font with a black outline, just like the masthead as it has a black outline as well. This helps the article information to stand out in order to attract the reader’s attention.
• The headline has been placed at the bottom of the magazine front cover. The band name The Sheepdogs has been placed in the largest font for the readers to know that this is the main feature article. Even though it has been placed at the bottom of the page, Rolling Stone have positioned it infront of the main feature article photo. Placing it in this way makes it effective as the word “Sheepdogs” stands out on the the feature artcile photo, immediately allowing the readers to know who the band are and whata the magazine article is going to be about.
• The mise-en-scene of the photo is of  the band The Sheepdogs, staring directly at you with a slight squint. This connotes that the men are trying to aim to be of a higher importance and that they are there to looked up to, maybe showing that there is also a story behind them. This could lead the target audience of both mixed gender, from teenagers upwards to middle aged people. The image for the feature article photo also links in with the conventions of the 3 colour scheme of black red and white. For the conventions they use 3 main colours red, black and white. This also helps associate the colours with the magazine brand. In every issue they use these colours to identify their brand. The typography on the front cover has two types of font. This sticks to the conventions of a magazine, as most magazines don’t have more than 2 or 3 types of font. In the issues of Rolling Stone they always use the same fonts so people can associate the fonts with the magazine.
• The mode of address gives an informal tone about the magazine. This is through the topics in the magazine and the feature article photo on the front cover through what they are wearing. The facial expression on The Sheepdogs faces is quite informal as they are squinting in a way that makes them look as if they is scowling.  This gives the overall tone a serious feel about the magazine as thier scowl on their faces show they are serious. The headline includes “a very hairy rock & roll fairy tale” which may imply the serious feel to the front cover.
• From the layout and the form of the magazine front cover, the demographics of the magazine are aimed at both a wide range from teenagers upwards to middle aged people. For the layout and form, the magazine is much organised which intrigues a large age range but mainly older people as well as they like organisation and a clean layout. The celebrities and artists advertised and shown in the article is a mixture and a range of people of different genres and age groups, this appeals to a mixed gender, so this appeals to a wider range of people. The price range of the magazine is cheap for a well-known and successful brand. This would mean that it is aimed at any social class in society, as many people would be able to afford this brand magazine.
• Fillers have been used on the front cover to fill extra space. The fillers used were a barcode with the price of the magazine and a circular advertisement on the front cover advertising that there is a front cover contest and The Sheepdogs are the winners. This can advertise the success of the band and the magazine as they have offered unsigned bands a chance to be put on the front cover of Rolling Stone. This would interest people and want people to buy the magazine.
• The denotation of the magazine is of a Rock & Roll band with a scruffy look to them witht the image being presented from a low angle with a long shot, and the image clear and not pixleated giving it a new feel to the magazine.  This connotation tells the reader that as the image is along shot of all four men it could mean that the article about the band and the individual members is a personal interview and a intersting and creative story about them. 

Mojo Magazine Front Cover Analysis

• Mojo magazines masthead is bold and has been used in a large font style, taking up a large space on the front cover, which is always positioned directly centre in the middle. The colour and the font of the masthead are simple yet effective and catching the attention of the customer/reader. The justification of the masthead is effective as it being directly in the middle at the top of the page catches the reader’s attention of the masthead, which notifies them first of the brand of the magazine.
• The feature article photo is a head shot of celebrity Kate Bush. The effect of the feature article photo is to draw in the reader’s attention to buy the magazine from the person on the front cover to advertise the magazine so more people are interested in it and will want to buy it. Here Kate Bush is a worldwide known female singer so having her as mojos front cover immediately draws in customers and readers into wanting to buy mojo magazine. The picture was taken directly from the front so it is in line with the readers face, looking as if her eyes are looking directly at the reader. Her expression of her face and her eyes is very calm and sensitive, making her look as if she is wise and approachable. This connotes that as she is approachable, people should approach and buy Mojo magazine, as it is not a harsh looking brand. In the feature article photo, the picture of Kate Bush is very bright and has a shining quality about the image. This is effective as it connotes that her old and worshipped status of a legend and genius musician is translated from this image from the bright and god like quality of the purity and whiteness of the image. This also interlinks with the other famous and legendary musicians that are shown on the cover lines that are included in the article of Mojo magazine.
• The headline is of major importance, as the headline links with the feature article photo and the biggest 20 page spread in the magazine. The headline has been flushed left and grows in font size for each sentence as it goes down the page. There are 8 rows for the headline, with every three rows in different colours. This connotes that as the headline font gets bigger and increases in size, the more important the headline becomes, leaving the last two rows of “Kate Bush” in the largest size font. This shows how important her return is and how much of a genius her music has made her. 
• Cover lines are included on the cover of Mojo magazine. These cover lines are of the major articles inside the issue. The music artists advertised on the front cover are older and legendary artists. This connotes that the demographic audience of Mojo magazine is for an older generation of people, mainly in their late twenties to early fifties. The justification of the cover lines are flushed left and flushed right making the magazine look very organised which would appeal to an older audience as well. The cover lines are interesting and are informing the reader/customer of the incredible artists that are inside the magazine in the articles. The texts within these are promoting the articles and the people so that more customers will want to go for Mojos magazine.
• There are 2 types of fonts for the typography on the front cover. This sticks to the conventions of a typical magazine. The effect of the 2 fonts allows people to recognise the brand of the magazine. The use of the two different fonts sticks to the conventions of the style and theme within the magazine. In this case the theme of the magazine is very calm and spiritual. The light serif fonts with the bright and matching colours allows a bright yet calm feel of the magazine. There are 3 colours that are included on the front cover. These are white, blue and pink, with a hint of black. These 3 colours stick to the normal conventions of a magazine by sticking to three colours. Through the use of using white, blue and pink, these colours contrast each other yet match as well, creating a bright and calm colour scheme.
• The demographics of the magazine is for a normal working social class, as the price of the magazine is £4.80, and it is aimed at an older age group of people, I reckon between 25 to 40 years old. The age range it is aimed at is for an older generation from the certain characteristics of the magazine. Such as the people and celebrities that are in Mojos articles. In this issue, on the front cover the musicians are of an older generation of legendary celebrities in the music industry. This would appeal to the target market they are aiming the brand of magazine to.
• On the front cover Mojo has given a free CD and used this as a marketing tool to get more buyers for mojo magazines. This style of marketing is very effective as it encourages more people to go for a product with a free and incorporated product with the purchased magazine. This will increase sales for mojo and also improves the status of the magazine brand. The free CD also links in to the feature article photo as lists 15 tracks of Kate Bush-inspired dream pop as she is described as “the genius returns”. The free CD interests you further into reading about her return.
• The justification of the text is set out on both sides of the cover. This is so it is organised and sets out the information neatly to inform the reader and so it appeals to the older audience. The text is justified and flushed left and flushed right with the picture directly in the middle so the picture is not interrupted by the text. This fits the normal convention of a magazine front cover. The text goes around the feature article photo without interrupting the image. This allows a more heavenly feel of this iconic music figure as she has returned to the music industry.
• Fillers are used on the cover to fill any empty space. Examples of the fillers used are the free CD given with the magazine that has been stuck onto the front cover and the barcode that has been placed at the bottom of the page in the right hand corner. The effect of placing the barcode adds an extra factor of professionalism and allows more space to be filled up on the front page. This creates the effect of a fuller page as it allows it to look more organised rather than leaving any space. There is not much negative space on this front cover as it is mainly filled with an object, text and a large head shot for the feature article photo.

Q Magazine Front Cover Evaluation

• For Q magazine the masthead is very large taking up a large space of the front cover of the magazine, which is always positioned and flushed left in the top left hand corner. This is so it makes it easier for the audience and customers to know that they are buying the right magazine that is branded as Q. it is a plain red square with a giant white capital Q which distinguishes the brand of the magazine.
• The headline is the main feature article with a 20 page spread that is advertised and presented on the front cover. This headline is “Oasis” as they are the main overall theme of this, magazine. The headline is placed slightly behind the feature article photo so the picture of one of the band members is presented as important in his time as a legend in music.
• Like most music magazines the feature article photo is a mid-shot placed in the centre of the front cover. The brand Q uses many famous icons on their front cover, such as Oasis have been used in this issue. The chosen camera angle of the shot is straight forward head on shot as he is level with the camera. His eyes in the image are looking directly at us but are squinting so we can only see one eye, creating some form of barrier between us and the person in the image, making the feature article photo look like it is on a slight tilt.
• The mise-en-scene of the photo is Noel Gallagher of one of the brothers from the Oasis band, staring directly at you with a slight squint, in a black and white image. This connotes the age and wisdom of the man giving the black and white image a feel of age. This could lead the target audience of both mixed gender, from teenagers upwards to middle aged people. The black and white image for the feature article photo also links in with the conventions of the 3 colour scheme of black red and white. For the conventions they use 3 main colours red, black and white. This also helps associate the colours with the magazine brand. In every issue they use these colours to identify their brand. The typography on the front cover has two types of font. This sticks to the conventions of a magazine, as most magazines don’t have more than 2 or 3 types of font. In the issues of Q they always use the same fonts so people can associate the fonts with the magazine.
• The mode of address gives an informal tone about the magazine. This is through the topics in the magazine and the feature article photo on the front cover through what he is wearing. The facial expression on Noel Gallagher’s face is quite informal as he is squinting in a way that makes him look as if he is scowling.  This gives the overall tone a serious feel about the magazine as his scowl on his face shows he is serious. The feature article photo links with the main feature article of the interview with Oasis in the magazine, as it has a pull-out quote on the front cover from this interview. This gives the reader a brief insight into what the interview is about. The pull-out quote also links to the seriousness of the feature article photo as it says “there was a lot of trauma”. This may suggest the scowl and the squint of the seriousness on his face.
• On the front cover there are plugs that are flushed right. The use of making the text flush right is so it gives a sense of organisation. We as people are very set on organisation and this justification interest us more as we can clearly see that layout of the text. The text flushed right has been placed on the white background so it is easier to read the plugs. It is also placed around the image so it does not overlap or be pushed back underneath it. This is so the face of Noel is undisturbed by the text and is standing out so the picture draws in the reader’s attention. This justification of the text gives a clear tone of seriousness and organisation for not only a younger age group but appeals to an older age group as well.
• From the layout and the form of the magazine front cover, the demographics of the magazine are aimed at both a wide range from teenagers upwards to middle aged people. For the layout and form, the magazine is much organised which intrigues a large age range but mainly older people as well as they like organisation and a clean layout. The celebrities and artists advertised and shown in the article is a mixture and a range of people of different genres and age groups, this appeals to a mixed gender, so this appeals to a wider range of people. The price range of the magazine is cheap for a well-known and successful brand. This would mean that it is aimed at any social class in society, as many people would be able to afford this brand magazine.
• In the feature article photo there is a sense of noise being created through the pixilation of the image. This links with the black and white colour of the photo giving an aged look to it. The image is an old image so it shows that the band Oasis have been around for a long time. The effect of using this image that has been taken some time ago could indicate that this was when the band was at their prime time in the music industry. This could appeal to an older audience as they could remember to when Oasis were the most popular, interesting them to buy the magazine.
• The front cover includes a puff to boost its status calling itself “the world’s greatest music magazine”. This is effective as it helps boost their status, and through the justification of where the puff is placed, it is on the masthead where it is more noticeable for people to read the puff as it is next to the most looked item on the page.
• Fillers have been used on the front cover to fill extra space. The fillers used were a barcode with the price of the magazine and a circular advertisement on the front cover advertising that there are two front covers with a 20 page spread of the featured band on the feature article photo. This can advertise the success of the band and the magazine as they have offered this 20 page spread to them so they must be something good to read about. This would interest people and want people to buy the magazine.
• The denotation of the magazine is of a man in a black and white image being presented in a straight on mid shot and head shot, with the image slightly pixelated giving it an aged feel.  This connotation tells the reader that as the image is quite close up it could mean that the article about the band and the individual member is a personal interview and story about them. This does link with one of the fillers as it says that there is a 20 page spread about Oasis.