Rolling Stone Double Page Spread Analysis

• Rolling Stone have included a running head throughout this article to show their house style and the article style. They have also included a continuous line across the top pages of the double page spread, this another way they show their house style and to make it effective, appealing and neat for the readers. 
• The photographs of the band The Sheepdogs show them at different points in their life. This links back to the front cover, where their cover line says "A very hairy fairy tale". This article is about their journey and their story to their fame, the pictures show them at different points throughout their life. This creates a more personal feel to the article. 
• The typography and style of text has been repeated and is the same as the typography on the front cover. This is a house style that has been frequently used throughout. This typography is to show the brand identity of the article and the band, linking all of them together. The stand first has been spread evenly in columns across the double page spread. The stand first too is aligned and is positioned immediately under the headline, and placed into columns. Nonetheless it is clear it is a separate piece of text forms both the headline and the main body of text because visually the size of font is different. The stand first uses the black text to ensure it stands out. The stand first effectively introduces the reader to what the feature is about. The article starts off with a drop cap which is used to enhance the article and is also called an initial and is a letter at the beginning of a word, a chapter, or a paragraph that is larger than the rest of the text. Initial caps, by their size or design attract the eye of the reader. They signal the start of a story or a change in focus. In long articles or predominantly text publications they provide a visual break. This is one of the conventions in the double page spread being shown to the reader.  Another convention Rolling Stone magazine have embodied in their article is structurally separating the text into columns, 6 to be precise. These columns appear to be distorted in places because Rolling Stone have used things such as photographs to cut into columns of text. Again this makes the page visually more appealing to the reader and less intimidating to read. The columns are also laid out in an organised way which would appeal to the reader as well. The decision to the break up the article with things such as drop caps, and photos, etc. visually attracts the more low-brow demographic to read their magazine.