Wednesday, 5 November 2014

Questionnaire Results Analysis

From my results I used them to determine what style and type of magazine I will make to suit my target audience.

Question 1: What is your favourite genre of music?
I found that 38% like rock music the best, 12% liked pop music, another 12% liked Indie music, and the other 38% liked mixed media music magazines. From this I can see that I will have to create a music magazine with these different music genres as they are most popular, so I will create a mixed media music magazine. 

Question 2: Why do you think this?
Most people made comments for their reasons as to why they enjoy their favourite genre of music. There was a mixture of different answers to back up why they liked the different genres of music.

Question 3: When you look for a magazine what appeals to you most at first?
90% of people chose the feature article photo as the thing that appeals most to them in a music magazine. The other 10% felt that whats included is what appeals to them most. From these results I will make sure my feature article photo stands out and takes up most of my page.

Question 4: What are your 3 favourite brands of magazine?
I did not set out the question correctly in order to find out the most preferred music magazine. However from the individual results i found that Q magazine was the most preferred, Billboard magazine was the second most preferred, and then Rolling Stone was the least preferred. I will use Q and Billboard magazine to set a template for my magazine to ensure that it will appeal to my target audience.

Question 5: Which colour scheme would you prefer in a music magazine?
The most popular colour scheme was red, black and white, with 90% liking this,  i will use this colour scheme for my media music magazine, in order for my target audience to be interested in it. The colour scheme blue, black and white was the second most favorite and 10% voted for this.  asking this question really helped me make up my mind about the different colour schemes to use for my magazine.

Question 6: What type of mode of address do you prefer?
Informal and friendly was liked the best with 100% of people voting for this. It is clear that i will use a informal and friendly tone throughout my music magazine.

Question 7: What type of layout do you prefer?
Out of lines and columns, spaced out text across the page, and lots of information on the page, 100% of people voted that they preferred lines and columns for a double page spread, so this is what i will do.

Question 8: What type of font do you prefer?
At 37% Georgian text was the most preferred, then at Ariel at 25%, with Copperplate Gothic bold and Stencil STD at 13% and Times New Roman at 12%, and Cambria being the least favourite. I will use the most preferred text/font that is either Georgian or Ariel.

Question 9: Ratio of pictures to text?
50/50 of both images and text was the favourite choice for my music magazine. With 2/3 pictures and 1/3 text was second. And then 1/3 pictures and 2/3 text was third and finally no images at all was voted last as this is not what my target audience want. I will use a ratio of 50% pictures and 50% text for my double page spread as this is what interests my target audience the most. I will use 2/3 images and 1/3 text for my contents page as this will give a variety of different ratios of text and pictures throughout my magazine.

Question 10: How would you like a double page spread to be?
For a magazine most of my target audience like a double page spread to be written by the article writer with embedded quotes, with 38% liking this. 37% of people preferred the article to have inserted quotes from the music artist, and 25% of people liked the featured music artist to write the article. I will write the article as the magazine editor and then use reviews and questions from the artist in order to appeal more to my target audience.



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